IBA Opt-out (by Google)

Opt out of Google's interest-based ads as you browse the web with Chrome.

What is IBA Opt-out (by Google)?

The 'IBA Opt-out (by Google)' Chrome Extension allows you to opt out of the DoubleClick advertising cookie. This cookie is used by Google to show interest-based advertisements on its partnering websites. Once installed, this opt-out extension will prevent interest-based ads on certain partnered websites. A distinguishing feature of this extension is its ability to remain effective even when the browser's cookies have been cleared. This extension is part of Google's commitment to providing users with more control and understanding over their online ad experiences.

Download

Stats

By: https://chrome.google.com

View on Chrome Web Store

Users: 500,000+

Rating: 3.24 (1,577)

Version: 1.5 (Last updated: 2013-08-12)

Creation date: 2013-08-12

Risk impact: Moderate risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 2

Permissions:

http://doubleclick.net/
cookies

Size: 12.38K

URLs: Website

Stats date:

Chrome-Stats Rank

# 833 ▲ 15

Other rankings

#1437 in Social Networking ▼ 149 #19 in interest keyword 1 #151 in google keyword 96 ▲ 3

Other platforms

Not available on Firefox

Not available on Edge

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Summary

Analyze keywords

This extension opts you out of the DoubleClick advertising cookie, which Google uses to show you interest-based ads on partnering websites.

Stops interest-based ads on some of the websites that partner with Google
One-time install on Chrome
Opt out remains in effect, even after you clear your browser’s cookies

For developers IBA Opt out extension by Google is available as open source at http://code.google.com/p/google-opt-out-plugin/

Terms of Service By using IBA Opt out, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Helps control targeted ads from Google

Cons

Doesn't block all ads, just changes the type of ads shown

Most mentioned

Some users misunderstood the purpose of the extension
Confusion about the functionality of the extension

Recent reviews

Useless extension that doesn't do anything except change the type of ads you see. There is literally no point to this, people who think untargeted ads are somehow better than targeted ads are just wrong.

Canopus, 2022-07-21

Отключение персонализации рекламы не блокирует ее показ При использовании этого плагина количество объявлений, которые вы видите на веб-сайтах, никак не изменится. Плагин отключает только персонализацию рекламы. Это значит, что она будет менее релевантна для вас.

A Google user, 2018-11-20

Does exactly what it says it does. For those who didn't read the description: - Stops interest-based ads on some of the websites that partner with Google THAT'S IT. They do this with an extension so that it stays even after you clear cookies.

A Google user, 2018-07-28

View all user reviews

Safety

Risk impact

IBA Opt-out (by Google) may not be safe to use and it requires some risky permissions. Exercise caution when installing this extension. Review carefully before installing.